Document Type : Original Research Article
Department of Business Management, Yazd Branch, Islamic Azad University, Yazd, Iran
The aim of this study was to investigate the effect of social intelligence of marketing managers on organizational learning of sales and marketing staff of insurance centers in Isfahan. In this study, the effect of social intelligence components such as social information processing, social awareness and social skills on organizational learning of employees has been investigated. The measurement tool is a questionnaire. The research method is correlational and descriptive in terms of purpose. The statistical population of this study includes 50 managers and 400 employees, of which 48 managers and 179 employees have been selected by stratified random sampling. Cronbach's alpha coefficient is 0.884 for social intelligence questionnaire and 0.796 for organizational learning questionnaire. The obtained data were used using statistical methods such as frequency, percentage, mean and inferential statistics such as correlation coefficient test, regression analysis, path analysis, and multivariate analysis of variance. Finally, the following results were obtained. The coefficient of determining social intelligence on organizational learning is 0.79, the coefficient of determining social information processing on organizational learning is 0.74, the coefficient of determining the level of social awareness on organizational learning is 0.43 and the coefficient of determining social skills on organizational learning is 0.62. There was no significant difference between the characteristics of social intelligence and organizational learning according to the variables of gender, age, education and work experience.